English language and literature blog

The ad I analyzed was about raising money for bicycles for children specifically girls in India who have to take a dangerous and risky route to school. The ad raises awareness of the dangers an indian girl has to go through just to get education by displaying a realistic picture of a girl riding her bike through a rural area and and therefore persuades their target audience to supply money to their fund. Since the ad was asking for money, the primary audience can be suggested to be affluent people in middle to high class however the secondary audience can be suggested to be women as they express the importance of safety and education for girls which many women may be able to relate to. Additionally, the ad used multiple persuasive techniques such as fear to appeal to the audiences need to nurture and parental instincts as any parent would not want their child to go through such experiences. The ad also uses extrapolation as it makes the audience feel like donating money will take all t...

Gillette's advertisement features a series of societal problems  such as bullying, sexual harassment and the objectification of women, then asks, "Is this the best a man can get?" The ad is targeted towards men, specifically men with sons as it appeals to the audiences need for guidance since it  urges men to be more accountable and to take an active role in effecting change. The advertisement's purpose is to criticize toxic masculinity present in today's society and persuades men to be a better example to the younger generation as the ad uses little children to display the effects of such masculinity. The ad shows how gender roles are perceived by the public as the ad shows a women cleaning the house being humerously groped by a man while the audience laughs in response showing that women are perceived helpless in society and that men have a dominance over women. The ad also shows a woman giving her insight and ideas to her colleagues but then one of the mean ...

Getting a message across may depend on your ability to get someone to identify with a problem they’ve never actually had to deal with. Some brands and most public service advertisements depend on the ability to evoke the emotion of empathy and understanding in those they need to care about their cause, as is done in this ad by the safe at home foundation. Empathy helps people picture the problem in a personal way so that they can understand the consequences for someone else. Through the use of image manipulation, this advertisement creates a hyperbolic image of a child's brain having an imprint of their parents fighting in context with the quote "once they see it, it stays with them". This headline appeals to the audiences need to nurture by implying that the way you act around your child can harm them mentally for the rest of their life. This ad is targeted towards parents as it is creating awareness of the effects domestic violence can have on a child and a parent...

Do you think that advertisers have a moral duty to avoid stereotyping people? I think that advertisers should have a moral duty to avoid stereotypes since advertisements are a part of media which plays a huge part in society. The goal of advertisements is to make money by appealing to the audience in order to buy their products so it is understandable that advertisements turn to stereotypes to appeal to the largest part of the population. However, advertisements firms should not be careless when creating their ads because they are producing to an audience that is constantly being exposed to advertisements so a constant exposure to stereotypes could have an effect on them. By constantly consuming these advertisements, the audience will start to change and shape themselves according to the stereotypes in order to fulfil the expectations shown in the ads. These stereotypes could result in lowering self esteem and could influence its audience to make physical changes to their appearanc...

  A commonality between all three of the advertisements is that it is imposing a beauty standard on both genders that facial and body hair should be removed because it is aesthetically unappealing. This is stressed more strongly on shaving leg hair for women and facial hair for men. For the second advertisement, it implies that if that hair is not shaved off , it will makes men undesirable in a romantic way. Another common factor is between the Venus advertisements  since they both objectifying woman as it has dehumanized them as a person and simplified them to shaved, tones legs. As for the second advertisement, it is insinuates that a man's romantic desire is depended on the lack of facial hair. All three advertisements are placing a hateful quality on the  growth of facial and body hair which is   a natural feature in all humans.  One of the differences between the advertisements is that the Venus razors encoura...