Context Blog Post

The ad I analyzed was about raising money for bicycles for children specifically girls in India who have to take a dangerous and risky route to school. The ad raises awareness of the dangers an indian girl has to go through just to get education by displaying a realistic picture of a girl riding her bike through a rural area and and therefore persuades their target audience to supply money to their fund. Since the ad was asking for money, the primary audience can be suggested to be affluent people in middle to high class however the secondary audience can be suggested to be women as they express the importance of safety and education for girls which many women may be able to relate to. Additionally, the ad used multiple persuasive techniques such as fear to appeal to the audiences need to nurture and parental instincts as any parent would not want their child to go through such experiences. The ad also uses extrapolation as it makes the audience feel like donating money will take all these problems away which is true to the extent but creates false hope as the issue being raised in the ad is a continuous and large one. The ad contains of a large white title which is very vague so when someone is to pass by this advertisement they would read the title and would be intrigued to read more.

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